FIRST RUN / DESIGN PREVIEW Draft offers · Orders aren’t open yet
KEMORA01
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Campaign concept: three friends in oversized streetwear on a Cairo street at dusk
WINTER ’26 — FIRST RUN 01CAIRO ↔ ALEXANDRIA

LOCAL ROOTS. LATE NIGHTS.

FROM HERE.
FOR THE
STREETS.

من هنا. على مزاجنا.

Cairo after dark. Alexandria by the sea.
Oversized layers for wherever the night goes.

EXPLORE PREORDER SETS
01 / THE FIRST CHAPTERSCROLL TO FIND YOUR FIT CAMPAIGN CONCEPT
THE FIRST01RUN / EGYPT
CAIRO NIGHTSALEX AIRYOUR OWN PACEعلى مزاجناFIRST RUN 01

01 / BETTER TOGETHER

THE WHOLE FIT.
LESS FOR THE SET.

Pick your layers. Choose your sizes.
Save EGP 290 with either first-run set.

FIRST-RUN OFFERS
THE NIGHT SET design concept: Oversized hoodie and Washed Milton sweatpants
SET / 01SAVE EGP 290
DESIGN CONCEPT / RUN 01

THE NIGHT SET

طقم الليل

Oversized hoodie + Washed Milton sweatpants

Dark layers. Loud energy. For the plans that start after everyone else goes home.

EGP 2,590EGP 2,880SET PRICE

Choose a different size for each piece.

THE CREW SET design concept: Oversized crewneck and Straight-leg sweatpants
SET / 02SAVE EGP 290
DESIGN CONCEPT / RUN 01

THE CREW SET

طقم الكرو

Oversized crewneck + Straight-leg sweatpants

A relaxed crew. A clean straight leg. From the first coffee to the last walk by the sea.

EGP 2,390EGP 2,680SET PRICE

Choose a different size for each piece.

ONE MORE LAYER?

A TEE UNDER IT.

برّه ساقعة، وجوّه حر.

Finish your set with a regular tee.
+ EGP 690

Offer prices follow the first-run draft. Product visuals explore the new design direction; final designs and availability will be confirmed before launch.

02 / SAME ROOTS. YOUR OWN ROUTE.

EGYPT.
ON OUR TERMS.

نفس الشارع. ستايلك إنت.

01 / CAIROالقاهرة

ONE MORE
AHWA.

Downtown side streets. A last-minute plan in Zamalek. The night that starts with “one more coffee.” Dark layers, loose fits, and nowhere to rush.

AFTER HOURS / ON YOUR OWN TIME
02 / ALEXANDRIAإسكندرية

TAKE THE
LONG WAY.

Sea air on the Corniche. Headphones on. A walk that turns into the whole evening. Easy layers for the coast, and every stop on the way back.

SEA AIR / NO FIXED PLANS

03 / GET IN ON THE FIRST RUN

YOUR FIT.
YOUR FIRST MOVE.

The first chapter starts with you.
Here’s how the preorder will work.

01

PICK YOUR SET

Night or Crew. Choose your top and bottom sizes separately.

02

GET THE SET PRICE

EGP 290 less than the two pieces separately. Add a tee if that’s your thing.

03

MAKE IT YOURS

Checkout opens when the first run goes live. Dates and delivery details are coming.

THE SMALL PRINT, SIMPLY.

GOOD TO
KNOW.

Can I preorder right now?

The first run is coming. You can explore the designs and build a preview of your fit here, but no order is placed or payment collected. Opening dates will be announced before launch. For available pieces, visit the current store.

Can I mix sizes in a set?

Yes. Pick a size for the top and another for the sweatpants. The tee add-on has its own size choice too. Final garment measurements will be available before orders open.

How does the set discount work?

The Night Set is shown at EGP 2,590 instead of EGP 2,880 for the two pieces separately. The Crew Set is EGP 2,390 instead of EGP 2,680. Both save EGP 290. These are draft first-run offers.

What about delivery and payment in Egypt?

The first run is focused on Egypt. Delivery areas, fees, dispatch dates, payment options, and the exchange policy will be confirmed before preorder checkout opens. For orders from the current collection, see store delivery details.

Are these the final designs?

The campaign and outfit images are concepts showing the new streetwear direction. Final product photography, graphics, colours, and sizing will be confirmed before orders open.

KEMORA / FIRST RUN 01

SEE YOU
OUT THERE.

FIND YOUR FIRST FIT نشوفك في الشارع.
FIRST RUN 01Sets from EGP 2,390BUILD YOUR FIT